The Medical Devices segment produces a broad range of innovative products used primarily by health care professionals in the fields of orthopaedics, neurovascular, surgery, vision care, diabetes care, infection prevention, cardiovascular disease, sports medicine, and aesthetics.
This segment is comprised of our Global Medical Solutions, Global Orthopaedics and Global Surgery Groups. Bariatric Specialty Marketing Lead, EMEA Responsible for supporting the development & execution of Ethicon EMEA marketing strategy for bariatric Specialty in close partnership with One ETHICON Marketing Leaders and Team, the Global Strategic Marketing (upsteam and downstream) organisation, Country Marketing leaders across EMEA and EMEA Functional Business Partners (Governmental affairs, Communication, Digital marketing, Prof Ed, SLD, HE&R, Finance / Analytics, Pricing, Regulatory, Supply Chain and Quality) to drive differentiated and sustainable growth.
Drive growth for the One Ethicon portfolio through the development of specialty and procedure specific strategies and tactics.
Position duties and responsibilities
Lead the Specialty Leadership Team (core and extended teams) from all priority markets in EMEA Develop and influence local markets to inform and execute strategy Adopts strong accountability and leadership for Specialty, acting as the One ETHICON Ambassador for the strategy Collaboration and engagement with One Ethicon EMEA Marketing team and support functions
Lead the development and execution of the Bariatric strategy as follows Project Leader for the Bariatric IVT focusing on a Disease approach and market expansion.
Establish a strategic roadmap for Bariatric, taking into account different surgical approaches and geographic differences (developed, emerging) Lead the development and execution of the Specialty value proposition (including digital utility, kitting strategy execution, cross selling, prof ed programs, etc.
in partnership with the Ethicon Strategic marketing, MD supporting functions and other franchise marketing leads. Lead the market potential assessment for the One Ethicon portfolio, developing and measuring leading and lagging indicators to track as a proxy for sales results and penetration within a specialty.
Proactively valuate new business opportunities in the bariatric specialty Plan and execute marketing initiatives in line with the strategic roadmap and partner with Country Marketing & Sales organizations for effective deployment Monitor execution and adjust plans in line with results.
Drive identification of customer needs, development of disease state and procedure insights in Bariatric Specialty Build and maintain relationships with KOLs, Key Customers, medical associations, public authorities Deepen customer understanding and identify insights and unmet needs to inform the value proposition enhancement Leverage multiple sources of competitive intelligence (global, regional and local)
Support the development of technology strategies to underpin the specialty approach and oversee the planning and execution of marketing initiatives Understand health care market trends and competitor strategies Identify and address customer segments and targets
Develop clear marketing messages that influence internal and external stakeholder behaviour Build and sell a clear, concise and compelling story Proactively communicate with and deliver value to diverse stakeholders Successfully apply innovative approaches including digital means Build relationships and provide support to Country Marketing Managers and Directors within EMEA
Education : BA / BSc required Other education and professional experience :
Minimum of 7 years of leadership experience with an outstanding demonstrable track record of leadership and results, coupled with a performance driven approach.
Knowledge of the healthcare or medical device environment is preferred.
English : Fluent (oral and written)
Market development or value / demand creation through experience with customer and market insights or through experience in marketing or other critical functions (e.
g., sales, operations, R&D, finance, business development, etc.)
Customer centric approach.
Ability to think strategically and embody a culture for continuous improvement. Minimum 5 years in marketing or strategic marketing roles.
Ability to influence and collaborate effectively with multi-disciplinary teams, to deliver results within the context of a globally matrixed organisation.
Demonstrated ability to deliver strong business results and; demonstrates commitment to achieving stretched goals balancing long term growth opportunities with short term wins.