The Marketing Manager is responsible in developing and implementing the Marketing projects for T Fondaco dei Tedeschi, in line with the Corporate Policies and Guidelines and the local strategies and guidance defined by the Communication & Marketing Director.
Work with Communication and Marketing Director in elaborating the strategic guidelines and the Marketing Plan aimed at accomplishing the company objectives.
Implement the planned action plans in collaboration with the marketing and communication team, other functions and the HQ.
Work on the Consumer insights / Business Intelligence in collaboration with the Global Team, support in building and guiding the knowledge of the consumers and influencing the other company functions on decision making process
Coordinate alignment with internal teams while engaging and managing external vendors & partners to drive all marketing initiatives.
Develop initiatives that drive awareness, sales, visits and spending in-store.
Digital and Social Media :
Work with Communication and Marketing Director in building a Digital / Social media strategy customized for Venice in partnership with the HQ, implement the strategic plan handling the digitals points, create the contents for T Fondaco digital platforms.
Strategic Partnership Platform :
Propose and implement a strategic partnership platform
Identify the key potential partners and elaborate the project plan and manage its implementation
Advertising and Media Plan :
Define the Creative Format for T Fondaco in collaboration with Global Creative Team, supported by the Communication and Marketing Director
Guide the media buying process
Develop and deliver local briefs for the Global Creative Team and ensure that projects are completed within timelines and budgets.
Budget management :
Support the Communication & Marketing Director in defining and monitoring the budget of the function, handling all the relevant activities.
BA in Marketing / Communication, MBA a plus.
Solid background (5 / 10 years) in marketing and communication; retail industry is a plus.
Fluent Italian. Good written and spoken English.