Marketing Manager
DFS Italia S.r.L. (Italy)
Italy
7 gg fa

Position

The Marketing Manager is responsible in developing and implementing the Marketing projects for T Fondaco dei Tedeschi, in line with the Corporate Policies and Guidelines and the local strategies and guidance defined by the Communication & Marketing Director.

Marketing :

  • Work with Communication and Marketing Director in elaborating the strategic guidelines and the Marketing Plan aimed at accomplishing the company objectives.
  • Implement the planned action plans in collaboration with the marketing and communication team, other functions and the HQ.
  • Work on the Consumer insights / Business Intelligence in collaboration with the Global Team, support in building and guiding the knowledge of the consumers and influencing the other company functions on decision making process
  • Coordinate alignment with internal teams while engaging and managing external vendors & partners to drive all marketing initiatives.
  • Develop initiatives that drive awareness, sales, visits and spending in-store.
  • Digital and Social Media :

  • Work with Communication and Marketing Director in building a Digital / Social media strategy customized for Venice in partnership with the HQ, implement the strategic plan handling the digitals points, create the contents for T Fondaco digital platforms.
  • Strategic Partnership Platform :

  • Propose and implement a strategic partnership platform
  • Identify the key potential partners and elaborate the project plan and manage its implementation
  • Advertising and Media Plan :

  • Define the Creative Format for T Fondaco in collaboration with Global Creative Team, supported by the Communication and Marketing Director
  • Guide the media buying process
  • Develop and deliver local briefs for the Global Creative Team and ensure that projects are completed within timelines and budgets.
  • Budget management :

  • Support the Communication & Marketing Director in defining and monitoring the budget of the function, handling all the relevant activities.
  • Additional information

  • BA in Marketing / Communication, MBA a plus.
  • Solid background (5 / 10 years) in marketing and communication; retail industry is a plus.
  • Fluent Italian. Good written and spoken English.
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