As Product Marketing Specialist, you implement product-marketing strategies for our Electrification Product Installation
Products Business Unit to meet business Team objectives and be in line with global product strategy.
Implement all marketing activities, and support Sales organization in driving sales and services of respective
products / solutions.
As Product Marketing Specialist, you will understand customer need in the market by visiting customers and supporting
them to implement ABB’s products / solutions in their installation / machines. You will prepare various analyses by product and competitors.
You will collaborate with internal teams to share data as needed. Therefore, you implement the local go-to market product marketing strategy, including definition and communication of product value propositions and product positioning in accordance with the global product marketing strategy.
For this reason, you will work closely with Marketing and Communication team for activities related to the market segment, create marketing documentation and support customers for a technical point of view.
As a Product Marketing Specialist you will strategically evaluate new opportunities offered by the market, such as new businesses or new segments.
You will also need to find new sales channels.
You should be familiar with Low Voltage Products and applications, capable to prioritize activities, focus on results and
excellent at collaboration within a team. Your ability to understand customer needs will be crucial for your success. Since
you will work in an international environment, you need to have excellent command of both (English and Italian).
It is important that you use your initiative and communicate with ease. By the same token you have the ability to enthuse
and inspire confidence in others.
For this role, you need to have a technical background : a master degree in engineering with a significant experience as
product marketing, as sales specialist or business development.
You also need to have a business developer's attitude. Installation products knowledge will be a plus.