MarCom Senior Specialist Rhythm Management and New Cardio JobMarCom Senior Specialist Rhythm Management and New Cardio Job
Boston Scientific Corporation
Milan, MI, IT
115 gg fa

As a global medical technology leader for more than 35 years, everyone here is working toward one goal transforming lives by tackling some of the most important health industry challenges.

With innovative products, a collaborative culture and a deep passion for human life, a career with Boston Scientific is more than just a job. It’s personal.

Preferred locations : France (Voisins le Bretonneux), UK (Hemel Hempstead), Germany (Ratingen), Italy (Milan) or Spain (Madrid)

Job Purpose

To continuously support the EMEA’s business strategy, the EMEA Communications Team is dedicated to developing and delivering integrated, globally consistent and customer centric communication strategies and programs to enhance and differentiate the Boston Scientific brand, products, services and solutions in the EMEA market.

Working in close partnership with internal stakeholders and vendors, the Senior Marketing Communications Specialist will design and deliver integrated communications strategies and campaigns to enhance our reputation with key audiences Healthcare professionals, economic customers and employees.

Key responsibilities

  • Develop, define and execute customer centric integrated communication strategies for product and program launches, major communication campaigns, tradeshows and new acquisitions.
  • Comprehend and align with divisional business priorities. As part of a project team and in collaboration with the Group Manager, the channel partners in EMEA, the global communications team, vendors, as well as EMEA and local marketing teams, understand audiences and define customer journeys, objectives, strategies, channel mixes, timelines and measurements.

    Ensure content quality and Legal and Regulatory compliance for all deliverables. Help to boost sales effectiveness with timely access to sales enablement tools.

    Manage projects within the budget. Carry learnings from campaign metrics over to future projects.

  • Work in close collaboration with the Digital channel partners to develop integrated communication plans and help to expand digital communication (owned media, paid media, social media etc.
  • Foresee and manage online content updates and expiration.

  • Work in partnership with the Media Relations team to foster third-party advocacy, enhance peer to peer initiatives and grow BSC’s share of voice.
  • Collaborate on plans that integrate PR.

  • Facilitate the introduction of various other business strategy and commercial excellence solutions by providing communications insights and leading communication efforts.
  • Enhance brand awareness through consistent and strong brand experience at EMEA tradeshows, provide consultancy for local tradeshows and through any other brand activation and corporate communications efforts.
  • Act as the Divisional Ambassador of the BSC Brand.

  • Enhance employee awareness and engagement by planning and executing internal communication activities (e.g. divisional newsletters, sales meetings, corporate platforms etc.
  • and by supporting the Divisional leadership team’s internal communication needs.

  • Transfer his / her know-how and expertise to peers and colleagues to enable their growth, acting as a coach, motivating them to reach functional goals by example.
  • Empower colleagues, promoting a culture of diversity and inclusion of all employees.

    Requirements

  • Minimum 5 years of relevant experience
  • Works without appreciable direction. Works independently on highly specialized projects with long range objectives.
  • Excellent communication skills (verbal and written)
  • Ability to work for 2 divisions : Rhythm Management and New Cardio
  • Good planning and execution competencies
  • Good relationship building competencies
  • Proficiency level of English (an additional European language is a plus)
  • HUB Location (France , UK, Germany, Italy or Spain)
  • Boston Scientific

    Job Segment : Cardiac, Medical, Manager, Law, Communications, Healthcare, Management, Legal, Marketing

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